Search results for "Gestion des données"

showing 2 items of 2 documents

Implementing a culture of data in franchise systems : the ingredients for success

2020

The purpose of our research is to improve the understanding of the factors that explain the development of exchange relationships and facilitate the customer data management in franchise Systems. To this end, a literature review was conducted in the field of relationship marketing, and particulary, in relation to Bagozzi's theory of exchange (1974; 1975). Through its lexical and thematic analyses, the qualitative study highlights the principle of reciprocity in exchange in franchisor-franchisee-customer relationships with regard to customer data management. Reciprocity seems to be at the core of exchanges between the franchisor, franchisees and their customers.

Relationship marketingReciprocityFranchise systemsGestion des données clients[SHS.GESTION]Humanities and Social Sciences/Business administrationCustomer data management[SHS.GESTION] Humanities and Social Sciences/Business administrationRéciprocitéMarketing relationnelRéseaux de franchise
researchProduct

Gérer et ouvrir mes données de recherche : les bonnes pratiques

2022

Dans un esprit d’ouverture et de partage des savoirs scientifiques, l’équipe de documentalistes de l’Atelier de la donnée dat@UBFC viendra aborder les bonnes pratiques de gestion et d’ouverture des données de la recherche à la semaine de la DATA SHS.

Sciences sociales[SHS] Humanities and Social SciencesGestion des données
researchProduct